Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics? .” I’m in.”

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Enterprise Management 96

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. These changes are leaving marketers scratching their head about what to expect. What parameters are affected?

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Circle Studio

MAY 31, 2018

By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. Privacy Policies: Your privacy policies may need to be aligned with the new GDPR requirements and you will need to document your legal basis for processing personal data.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60