Hubspot

JULY 10, 2019

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Hubspot

APRIL 18, 2012

The new initiative aims to reduce marketers' challenges in measuring an ad's ability to cause changes in brand favorability or in driving purchase intent and, ultimately, sales. Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products.

Advertising Agencies 28

Advertising Agencies Doubleclick Advertisements Advertising 28

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. DoubleClick got 1.7% More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100