Parse.ly

AUGUST 3, 2023

Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party tracking functions. These changes are leaving marketers scratching their head about what to expect. Monumental shifts are happening in the handling of user data, with privacy protection a key driver.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. billion searches for information are made per day? billion searches for information are made per day?

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

FEBRUARY 27, 2020

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. How to Create Effective Video Ad Creatives. Because it's expensive.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

Hubspot

SEPTEMBER 12, 2016

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Check out a condensed history of online advertising below. The History of Online Advertising. Image credit: Wired.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100