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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party tracking functions. As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide.

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17 Google Marketing Tools You Should Be Using

Hubspot

Keep in mind that as Google walks you through the setup of your listing, you'll automatically create a Google+ Page for your business as well, which leads us to our second Google marketing tool. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. This leads us to key progress indicators (KPIs). Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products.

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Ad Tracking: What It Is & How to Do It

Hubspot

Best for: If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are ideal for calculating the number of visits, leads, and conversions you've generated from your hard work. DoubleClick Ad Tracking. You can learn more about tracking parameters and how they work in this article.

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A Brief History of Online Advertising

Hubspot

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. They offered advertisers a new service called D.A.R.T. The Future of Advertising.

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How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. You want to make sure the relevant ones stick around, so it's critical to lead with a captivating message so they keep watching.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. DoubleClick got 1.7% More than 1.5 and Windows Update at 3.3%.