Doubleclick Forrester Google Response Rate 
Aberdeen
NOVEMBER 5, 2019
In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Programmatic ads help you achieve better response rates because they target accounts only when they’re at the buying stage of their journey and on a device where buying is possible.
Marketing Insider Group
JULY 21, 2015
In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. The average click through rate of display ads is 0.1%. ( DoubleClick ) . Forrester ).
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