Digital B2B Marketing

NOVEMBER 21, 2013

On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%! The chart below compares Google Analytics and Twitter’s Site Analytics reported traffic week by week. In Google Analytics this overrides referring URLs completely, and it is surprisingly common. The impact is big.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

FEBRUARY 23, 2012

Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. Finding Tweets using Twitter Search For a small site or blog, the better solution is to search for your domain using Twitter Search. You will get a report of visits from each t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

AUGUST 27, 2013

Age was determined using a variety of factors for pages that were not dated, including the content of the page itself, for instance pages referring to the beta launch of Google+ would have been labeled old, and the age of the domain for home pages or product pages.

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Repeat after me: “Google Display Network is not search.” Driving Traffic To A Different Domain.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

JULY 19, 2012

Using a custom Google search, you can determine how common your keywords are in the site. For a quick analysis, look at the domain’s page rank and the number of inbound linking domains when considering smaller sites. Established media properties generally have a Google Page Rank of 6 or higher.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 13, 2012

Here are a few things to note when searching for your pins on Pinterest: Pinterest ignores the leading www in a domain name. Subdomains are tracked separately from core domains. Every pin has a unique URL that is accessible in Google Analytics. For example, you can see all pins from IBM.com at [link].

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100