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The 14 Best Marketing Automation Tools

Webbiquity

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor. Pricing: $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies. Pricing: free.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Integrations with ACT! And Saleslogix are under development.

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Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?

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The Ultimate Growth Marketing Software Stack

Lead Liaison

Customer Documentation: Atlassian Confluence. In addition, software like LMA comes with a suite of marketing tools such as an email, form, landing page builder, social posting and more. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Communication: Slack , Dropbox.

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Growth Marketing Software Stack for B2B Companies

Lead Liaison

Customer Documentation: Atlassian Confluence. In addition, software like LMA comes with a suite of marketing tools such as an email, form, landing page builder, social posting and more. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Communication: Slack , Dropbox.

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How to Compare Demand Generation Vendors: Choosing Summary Measures

Customer Experience Matrix

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. So the first question is: would people find this useful? .

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Pricing is based on primarily on email volume.