The 6-Step Guide to Effective Sales Call Mapping
Hubspot
MARCH 22, 2021
And while you can't execute one without thinking on your feet, you can't just jump on a call blindly, banking on your improv skills and natural charm to get the job done. The practice doesn't entail setting a rigid, definitive document you can't deviate from on the phone — prospects are perceptive enough to see through that.
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