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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain.

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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Expertise, Authoritativeness & Trustworthiness so that the content might be discovered by potential clients through search engines such as Google. Stop adding unnecessary links.”. The pages should follow the E-A-T framework viz.