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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

It makes sense -- the bigger the sample size, the more legitimate the results, right? If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. Connect with HubSpot : Tailor it to Your Point of Sale.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is often displayed on search engine results pages below the page title as a sample of the content on the page. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

This document, which can be as simple or as detailed as you want, will help you immensely in tailoring your marketing strategies and content to better resonate with the specific needs, behaviors and concerns of your target audience. It includes demographics, behavior patterns, motivations and goals.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process. Have you defined them?

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.".