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Search Engine (Optimization) or the User Experience?

Confluent Forms

Quick background : The title tag is the text that top text that describes an online document, and perhaps the single most important page element. Now of course there is the statistical argument regarding SERP (search engine results page) position and the percentages of click-throughs earned.

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is often displayed on search engine results pages below the page title as a sample of the content on the page. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine.

A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

It makes sense -- the bigger the sample size, the more legitimate the results, right? Just think if someone typed the query 'company x customer reviews' into a search engine, and your blog post appears in the top of the SERPs!