Content Marketing Starts With Your Brand
The Effective Marketer
NOVEMBER 18, 2011
They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. For example, how is your company in relation to the following “attributes”: Serious vs. Playful. Looks like a personality test? Funny vs. Taciturn. Wordy vs. Concise.
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