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Getting Started Guide for Marketing Automation

The Effective Marketer

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Step 1: Sales and Marketing Alignment and Documentation. Grande Guide to Lead Nurturing , by Eloqua.

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Growing B2B Sales with Trust and Empathy interview with Steve Woods, Founder & CTO at Nudge

Markempa

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Marketing going from unmeasured to measured, and all the effects that that had on the people and the processes and the technology and the understanding. Sure thing.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. In my view, these marketers live by four best practices.