The Effective Marketer

JUNE 1, 2012

Step 1: Sales and Marketing Alignment and Documentation. Make sure that you have documented (yes, written somewhere so that everyone can see) a few important definitions such as: What is a lead (and expand it to include MQL, SQL, SAL and any other relevant lead stages)? Grande Guide to Lead Nurturing , by Eloqua.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. They’re helpful datasets, documents, or whatever the case might be, or trials, or experiences. Sure thing. A few decades. They’re useful. Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. In my view, these marketers live by four best practices.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40