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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

Having an integrated team with areas of overlap allows leaders to better distribute labor across the team. Get a sample agenda for an integration workshop here. Process is supposed to be a flexible framework, not a rigid set of rules that stifles innovation. Get a sample account strategy discussion guide here.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Users construct each campaign from components including filters (list selections), paths (segment definitions), channels (messages), suppressions and deduplication rules. Custom reports can be saved, shared, combined into dashboards, and distributed by email on a regular schedule.

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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

but to make things simple, here are a few testing rules that should help you breeze past most common testing mistakes : Always determine a sample size in advance and wait until your experiment is over before looking at “statistical significance.” You can use one of several online sample size calculators to get yours figured out.