Moz

SEPTEMBER 21, 2020

If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Pick your poison (distribution strategy). Now that you're ready to begin recording your video, decide where your content will be distributed. Distribute.

SEO 85

SEO Top of Funnel SERP Content 85

Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). The distribution is essentially a reflection of human behaviors. As a business, that audience is the long tail that needs a great experience. I think this is the wrong goal.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). But this distribution surprised me.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Content Standard

AUGUST 9, 2023

In November 2022, ChatGPT, an artificial intelligence chatbot and the fastest-growing app in human history , took the marketing world by storm—introducing new possibilities for content creation, optimization, and distribution. Scale SME content – Create evergreen SME content like webinars, podcasts, and demo videos.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89