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How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. As you may have heard, Pay-Per-Click (PPC) is a competitive game. Hop straight to it here :).

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Mastering Top-of-Funnel Content: A Comprehensive Guide

ClearVoice

In today’s fast-paced and highly competitive digital landscape, capturing your audience’s attention early in their decision journey is absolutely essential. For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video? Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1

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Video Distribution: The Best Places to Use and Share Video

Vidyard

However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1 Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels.

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SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. 2) Change the Registration Flow for Purchases of a SaaS Product. What Is SaaS? 1) Automate the Sales Motions to Get the Conversation Started.

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Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Directive Agency

Google’s very own Customer Journey to Online Purchase visually illustrates the path your customers are taking (right now) before they ultimately decide to buy. Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.”. That approach is continuing to fail today, however.

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The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Customer testimonials are extremely effective at influencing B2B purchase decisions. It’s important to note, too, that distributors aren’t locked in to technical content only. Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Sounds awesome, right?