Buzz Marketing for Technology

SEPTEMBER 23, 2008

One of their customers is Serena Software. Who started InsideView in 2005 because he saw that “business information was becoming more distributed over the web” though articles, interviews, various databases and then eventually social networks. InsideView also tells you who you are connected to in Facebook or LinkedIn.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Thanks, Bertrand!

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

TrustRadius Marketing

FEBRUARY 11, 2022

Without further ado, the industrially infatuated, the professionally passionate, the Most Loved software products of 2022. ConnectWise control is a remote desktop software that allows users to support, access, and collaborate their computers from anywhere. We have used this software for almost two years now. Agorapulse.

Enterprise Management 89

Enterprise Management Marketing Automation Services Work Management Marketing Management 89

ClickZ

JUNE 20, 2019

83% of B2B marketers distribute email newsletters with 40% stating these are critical to the success of their marketing strategy. If you have a large mailing list, verify that the platform will allow you to integrate with third-party software to import your contacts. What about email newsletters? Have those gone by the wayside?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

AUGUST 18, 2016

ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Engagio

APRIL 20, 2020

A company that was in the market for new software could now be merely trying to survive. CMO, InsideView, Author. The account manager is doing the distribution, with marketing driving the program. Many companies tout values of agility, disruption and innovation. Tracy Eiler. Jessica Kao. Director of Client Services, DigitalPi.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. Datanyze: B2B Sales Intelligence & Lead Generation Software. Enjoy the list!

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51