B2B Marketing Traction

APRIL 1, 2015

You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Your brand should be prominently displayed at the top of the email. You may answer the above questions yourself (a self-test). Email marketing is easy, right?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 5, 2015

Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. Just make sure you test your email by sending it to yourself and some people you work with and make sure the responsive template is working.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

APRIL 17, 2015

A Company page displays your brand within your profile and allows others to follow you. You’re safe testing the B2B social media waters on LinkedIn. People are free to follow any Company Page they want. I think in terms of having business credibility, the LinkedIn Company page is becoming a necessity.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100