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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

Each year comes with new marketing goals and objectives to help you stand out from your competition. Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. SMS response rate is 45 percent. ” Source: [link].

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SMS Marketing: the Good, the Bad, and the Don’t You Dare

Optinmonster

In this article, we’ll go over the dos and don’ts of SMS marketing, along with other critical mistakes to avoid which we like to call the “Don’t You Dares.”. You pick it up to check out who sent you a message, right? Your reaction probably depends on if your business friend followed SMS marketing best practices. OptinMonster.

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Improving Business Productivity with Marketing Automation

Webbiquity

Basically, what’s term “marketing automation” is a category of tools that help marketers grow an opt-in email list, categorize the people on that list, then send out predefined sequences of email messages to those recipients based on their segment and behavior.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams.