The Point
AUGUST 16, 2016
Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We
The Point
MAY 8, 2012
Online display ads, text links, and PPC (search) ads impart very little information. Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite.
The Point
MAY 30, 2012
Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1. In the end, results from the pilot campaign exceeded all expectations.
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