Interview with paid search expert Andrew Goodman
Biznology
JANUARY 26, 2011
I do believe we'll see some short-term spikes in prices on combined Yahoo-Microsoft because many advertisers will be poorly optimized when they join the auction. After they begin adjusting for ROI, the growth in cost per clicks is going to be moderate but where it lands is anyone's guess. Of course, it's ROI that matters most.
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