Go Beyond SEO

AUGUST 24, 2017

If your phone number isn’t prominently displayed on the page you will lose dozens of leads. Not only will you miss potential leads you’ll have no idea what the true ROI of your campaign is. Let’s say your a divorce lawyer running PPC ads. How valuable would that information be?

Planning 88

Planning Marketing Plans Marketing Management Landing Pages 88

Go Beyond SEO

AUGUST 24, 2017

If your phone number isn’t prominently displayed on the page you will lose dozens of leads. Not only will you miss potential leads you’ll have no idea what the true ROI of your campaign is. Let’s say your a divorce lawyer running PPC ads. How valuable would that information be?

Planning 60

Planning Marketing Plans Marketing Management Landing Pages 60

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. To be included as the base information for your practical guide to generating real results is an honor.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

ActiveDEMAND

SEPTEMBER 28, 2016

There are many benefits to using a web form to capture contact information. Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. ");}); You Need to Remove ‘Contact Us’ from Your Page. This is what we saw….

Contacts 40

Contacts Landing Pages Conversion Rate Adwords 40

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

NuSpark Consulting

MARCH 1, 2016

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). What language does my audience speak (tech, all-business, informal)?

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Webbiquity

JANUARY 17, 2011

At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100