article thumbnail

Marketer’s Guide to Blending Search and Display

KEO Marketing

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.

Display 48
article thumbnail

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. X Marks the Spot!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Someone came in the other day and brought up a great example, which was JanSport. One of my favorite examples would be the Wendy’s Twitter account.

article thumbnail

Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. When they had some of their staff leave, I got to work on some SEO and SEM projects that I really took to.

article thumbnail

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . What if you're a business investing a lot in top funnel social media and display ads designed to drive brand awareness and direct traffic to your site? How much credit goes to the display and social ads? . .