Act-On

SEPTEMBER 24, 2023

In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. For example, we’d look for a topic related to marketing automation since that’s what we do at Act-On. So make sure your ALT tags make sense in case they are displayed to readers on social media.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

FEBRUARY 26, 2024

Account-based advertising displays ads exclusively to specific job titles at your target accounts. These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. What is Account-Based Advertising? What is a Banner Ad?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

NOVEMBER 7, 2023

For example, if you have a 9-month sales cycle, a weekly email cadence is too frequent for your average customer. From” addresses and display names matter The “From” address can have a huge impact on deliverability and engagement. For this reason, display names are very important for deliverability. That’s a mismatch.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187