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An Introduction to Black Hat SEO

Hubspot

It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience. It allows you to change how your content is displayed on search engine results pages. Paid Links. Google Chrome’s Paid Link.

SEO 76
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. If you want your backlinks to stick, you need to generate backlinks authentically through ethical link building practices. When this attribute is present search engines will ignore the link in terms of flowing PageRank.

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A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. Google goes local.

SEO 28
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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. Cite your sources: Linking to the source of your information is not only ethical, but it’s a good way to build relationships with other blogs and get other blogs to link to you.