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An Introduction to Black Hat SEO

Hubspot

It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience. This might be in the event you change website domain or consolidate two pieces of content. Paid Links.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. If your scheme is discovered by Google, your entire domain name could get de-indexed or blacklisted.

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A Brief History of Search & SEO

Hubspot

September 1997: Google.com is registered as a domain name. It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. But it also began to give PageRank to Twitter profiles that were linked to with some frequency.

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