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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. This article will dive into their features and explain their differences. These marketing tools have different features and options to help you manage your digital marketing efforts.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. He thinks a change in the way publishers approach advertising technology is long overdue.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. They’re intrusive. Don’t panic -- you’re not doomed.

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10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. 10 Shocking But True Display Advertising Stats. So here they are.

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17 Google Marketing Tools You Should Be Using

Hubspot

Want to get yourself some free advertising on Google ? All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. DoubleClick Search by Google. Google AdWords.

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