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Marketers as Social Evangelists

Biznology

Photo credit: Wikipedia. IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Employees are often closest to both the products and customers you serve and might have an idea you have not of thought of.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Why our thought leadership is broken - Chris Koch , September 17, 2010 All of our talk about marketers becoming publishers is incomplete. Use groups as an opportunity to establish your position as a thought leader in your industry. However, becoming a thought leader takes a bit more effort than you may think. Monitoring.