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Marketers as Social Evangelists

Biznology

Photo credit: Wikipedia. IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. When Web 1.0 There was substantial concern among businesses about the impact on their retail outlets and channel partners.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Disintermediation (3). Monitoring. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.