The ROI Guy

NOVEMBER 4, 2010

We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. New TCO Calculator: EMC SMB Virtual Solutions Advi. Your Sales & Marketing Ready to Do Business with F. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Metadata

FEBRUARY 22, 2021

I think, especially if you’re selling into the SMB world, there’s rarely a lightning strike that just ignites everything. It doesn’t exist as much in the SMB. The SMB is much more about, climbing Kilimanjaro and it’s one step at a time. The internet is about disintermediation. Come on, at SaaS?

B2B 52

B2B Enterprise Management Work Management Marketing Management 52