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How customer experience supports brand loyalty through relationships

Biznology

As I have spent a good deal of time centered in an auto industry perspective, I’m watching other industries shift their focus from product to consumer intangibles and wonder why the trend sensitive auto industry just can’t get on with it.

Loyalty 80
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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Obviously the publishing business is disintermediated, and we understand that. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. Check em out! ).

Relevance 122
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B2B Category Creators Episode 6 Transcript

Metadata

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52
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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

This is an admirable goal, as prospects are looking for experts, not just products or solutions. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information. Disintermediation (3). Stats (23). Innovative Ideas - Innovative = New. by Aaron Kim. Tweet This!