The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. When asking over 200 IT buyers what they felt was most important part of the overall purchase process, over 1/3rd of the buyers indicated Vendor Content as key to the purchase decision. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. New TCO Calculator: EMC SMB Virtual Solutions Advi. The Death of a Salesman? Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Metadata

FEBRUARY 22, 2021

I think, especially if you’re selling into the SMB world, there’s rarely a lightning strike that just ignites everything. It doesn’t exist as much in the SMB. The SMB is much more about, climbing Kilimanjaro and it’s one step at a time. The internet is about disintermediation. Come on, at SaaS?

B2B 52

B2B Enterprise Management Work Management Marketing Management 52