Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
The ROI Guy
DECEMBER 6, 2010
Savvy B2B marketers will recognize the “consumerization of B2B and in 2011 proactively increase content marketing investments to deliver the right content and interactive decision support tools at the appropriate right step in the buying cycle. Your Sales & Marketing Ready to Do Business with F. Latest Research.
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