Outgrow
SEPTEMBER 15, 2022
The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. So I’m looking back in the mid-2000s and the internet was stable, and people have figured out that they needed websites and that they needed to present themselves there. The Big Questions!
The ROI Guy
NOVEMBER 4, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
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The ROI Guy
DECEMBER 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
xiQ
AUGUST 8, 2015
The research also found that, across all buying streams, buyers emphasized that interactions with sellers — technical demonstrations, sales presentations tailored to my company’s need – should be about the buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.
xiQ
AUGUST 8, 2015
The research also found that, across all buying streams, buyers emphasized that interactions with sellers — technical demonstrations, sales presentations tailored to my company’s need – should be about the buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.
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