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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Twitter is compelling for certain verticals, news, politics, sports. public broadcast models. They might not.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.