The ROI Guy

OCTOBER 22, 2010

To remain top of mind with the buyer and claim the “thought leadership” position, marketers are deploying marketing automation to provide a steady stream of educational content for buyers. The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Convince & Convert

NOVEMBER 1, 2011

I don’t think it’s probably a net positive as a people or as a society, but I’ve thought a lot about, “gee, is a book too much sandwich to ask people to eat?” Obviously the publishing business is disintermediated, and we understand that. But is long form publishing counter-cyclical?

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

Martech

OCTOBER 10, 2022

How do we simplify and articulate our company position, the value of our solutions and focus on the use cases we solve? Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. How we can better partner and co-create with our customers and partner ecosystem to generate more value for all parties?

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 112

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Use groups as an opportunity to establish your position as a thought leader in your industry. Disintermediation (3). Media (258).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40