Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson
The ROI Guy
OCTOBER 22, 2010
Increasingly, the first two-thirds of that cycle is spent researching the market and vendors, without regular contact with a sales rep. To remain top of mind with the buyer and claim the “thought leadership” position, marketers are deploying marketing automation to provide a steady stream of educational content for buyers.
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