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Is martech headed for its “dot-com moment” in 2020?

chiefmartech

The remark was a reference to the bursting of the dot-com bubble in 2000, when hundreds of first-generation Internet companies went out of business — including high-profile disasters like Pets.com, (in)famous for their sock-puppet Superbowl commercial before the whole company imploded. “Disintermediation” became a punchline.