Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. Then there have been controversies around social, particularly with Facebook and Twitter. It’s pulled out.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. Even Facebook is building a phone. 4 Content Curation Ideas to Implement Now - Junta 42 , September 22, 2010 I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation. Facebook (144). wasn’t disappointed. . - Blogger Relations.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40