Customer Experience Matrix

FEBRUARY 2, 2010

My point is that database marketers’ ideal is a perfectly detailed customer database, which would allow them to target precisely the “right offer to the right customer at the right time.” Digital marketers have no such illusions about the completeness of the data they could ever hope to assemble.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Single Grain

SEPTEMBER 4, 2019

According to them, African Americans and Hispanic Americans represent the most active users of TV, radio and mobile devices: Segmenting by age goes on to show that multicultural millennials are the highest content consumers : 62% blogs. This segment represents 75 million people in the U.S., Define Your User Segments.

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

Heinz Marketing

JULY 2, 2018

To Forrester’s credit, they took a relatively expansive view of account based marketing in that they really did include kind of various pieces of it from account selection and identification. That’s really what we were focused on over the past year with Forrester.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40