Remove Direct Marketing Remove Privacy Remove Privacy Protection Remove Profiling
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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

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The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to object to automated profiling and decision making. Consent obtained prior to direct marketing. But businesses who’ve worked on compliance with the other laws shouldn’t rest on their laurels.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

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This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to object to automated profiling and decision making. Consent obtained prior to direct marketing. Enforcement Agencies.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

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With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Key Provisions.

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7 common problems that derail A/B/n email testing success

Martech

But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. That keeps our email programs relevant and valued to customers and raises email’s profile as a reliable tool to help our companies achieve success.