4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. In B2B, multiple contacts are affordable, as the price and margins allow for multiple communications to well-targeted suspects.
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