How ABM Maturity and B2B Sales Revenue are Intertwined
Valasys
MARCH 30, 2020
According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Companies using account-based marketing witness a 171% improvement in the grass contract value (Source: TribalVision ).
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