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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

ICT Tracker is an augmented reality (AR) mobile app for digitizing project progress data collection from construction projects. This is my second startup. As a startup, and now scaling up, we’re always in a discovery phase as to where the market is and who our customers are. Here’s their story. The Product. The Lessons.

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Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference

Customer Experience Matrix

1) Advertisers and retailers really want digital offers to replace paper. This is great news, and the logical next step as direct marketing principles continue to work their way into the couponing/offers and Web advertising spaces. All brands and retailers know about mobile and the Web, but don’t know how to get there.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

billion use social networks from a mobile device. 21 Social Media Marketing and Advertising Stats and Facts. The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020. ( Social media advertising revenue will reach $9.8 Statistica ).

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CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International

LEADership

A good example Bough cites is that of 3 corporations—P&G, Kraft and Unilever—that embraced television as a medium of advertising and marketing at a time when radio was the tried and tested (and far less expensive) medium. that allows these brands to stand out. They want answers and solutions now.

CMO 40
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Expanding the New Frontier of Account Based Marketing

Funnelholic

This allows you to target your marketing messages to your best-fit customers on the channels where your ads are most likely to be seen, whether that’s social media, display advertising, video, or mobile. Over the years, Sangram has amassed invaluable experience from his exposure to startups, consulting, and global companies.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

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B2B Marketing Events Around The World - Dec 2010

MLT Creative

December 7-9, Interactive Local Media 2010 Santa Clara, California: a three-day mega-conference featuring innovators of local media, local directories, local search, local mobile, local social and local direct marketing. Atlanta, Georgia: Eat, drink and be merry at the BMA Atlanta's annual Holiday social.