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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. .&#

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Is Social Media Too Big For Its Britches?

Convince & Convert

Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. I think your breakdown of primary uses of social media is brilliant. Very clear and is easily presented to those not in-love in social media.