Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. Yep I see the connection with Social Media.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Single Grain

JULY 6, 2023

This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others. Measuring the results and monitoring your metrics will help you understand whether you’ve put some smart goals in place when designing your plans or if you should reconsider.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JULY 14, 2010

Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] I could just as easily say that the telephone, email, direct mail or frequent shopper/loyalty cards has already enabled companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 23, 2010

Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149