Ambal's Amusings

FEBRUARY 18, 2010

Ask your customers where they go online to find useful information – perhaps even how they found you. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

JANUARY 9, 2012

Before the arrival of digital marketing tools, direct marketers measured response through unique phone numbers, coupon redemption, sales from a specific promotion, and other means. The two sets of information are very similar, except the experimental group has key variables changed to see how the differences affect outcomes.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Outputs, Outtakes, Outcomes.Oh

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

AUGUST 1, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

thePoint

MAY 25, 2018

The two of you have to agree on the accountability of both the marketing and sales teams (what leads or information you will deliver and what they do with those leads or information) and how you measure the results. Keep them informed, educated, and involved in the process.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ViewPoint

FEBRUARY 27, 2014

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). At least the memorable ones do.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ’” Valerie Bianco.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ’” Valerie Bianco.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Adobe Experience Cloud Blog

SEPTEMBER 11, 2008

The next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant. Dianna also writes for the Marcom Writer Blog , and provides some great tips to help B2B marketing professionals develop integrated marketing campaigns for effective. lead management.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Planning 48