PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Image Source: HubSpot ). Image Source: Hubspot ). Image Source: Hubspot ). Uber – Clear and Simple.

Email Marketing 104

Email Marketing Planning Brand Identity Branding 104

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Image Source: HubSpot ). Image Source: Hubspot ). Image Source: Hubspot ). Uber – Clear and Simple.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Hubspot

JANUARY 12, 2018

Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. The Direct Marketing Association found direct mail’s response rate is 4.4% -- compared to 0.12% for email. Direct mail advantages and disadvantages. Everything old is new again.

Response Rate 96

Response Rate Press Lead Ranking Paid Search Agency 96

Hubspot

NOVEMBER 19, 2012

By tracking the number of conversions -- including sales, leads, or downloads -- advertisers will be able to measure if their Facebook campaigns are working, and if not, what they can be doing to optimize their campaigns for better results.

Cost Per Thousand 28

Cost Per Thousand ROI Facebook CPM 28

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Marketing Management 100

Marketing Management Inbound Marketing Response Rate Acquisitions 100

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Marketing Management 100

Marketing Management Inbound Marketing Digg Response Rate 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive.

Ning 40

Ning Paid Content Facebook Sales Management 40