Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. In your inbox.

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

MARCH 10, 2014

According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Enterprise Management Content Marketing 100

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. 2012 Trending: Significant Transformation for Marketing Groups. The social buyer is real and tends to be younger.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Ambal's Amusings

DECEMBER 17, 2009

Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. B2B Marketing Fundamentals Don't Change. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

JANUARY 21, 2010

How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

OCTOBER 15, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Tune and refine the buying process. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100